Tool #1 Email

Email is the workhorse of the modern economy.  Think about it, you are more likely on email more than you watch TV or talk to your family.  And it doesn’t matter if you work for a major corporation or a home base business you need to be using email to help build relationships with your customers.

Tool #2 Email Newsletters

Bet you didn’t know that email newsletters are inexpensive to produce and cost almost nothing to distribute.  In fact even a simple quarterly newsletter offering a friendly hello and a short, informative article or product review can help you attract more sales.

Tool #3 Auto Responders

With the use of autoresponders you can automatically follow up with customers via email.  This is a “set it and forget it!”  way to grow sales with virtually no work, by reminding clients to keep purchasing from you.

Tool #4 Blogs

You can create a blog for free using vendors such as WordPress or Blogger.com.  But I recommend purchasing and hosting your WordPress blogs, since it is both inexpensive and you are able to control what content or advertisements appear on your blogs.  But the main reason blogs are so effective is first, they pull web traffic like a magnet.  Google, Yahoo and other search engines love blogs, because blogs include information that is far more up to date and relevant that the typical website, and the majority of blogs are topic specific.  Secondly, blogs can help you position yourself as an expert in your field.  I blog about real estate and home financing.  So people who are searching for information on these topics can easily find my blogs.  Lastly, you can start a conversation about a topic and allow people to comment on your blog.  Warning don’t forget to moderate your comments, which means approve all comments before they appear on your blog.  This will prevent spam comments.

Tool #5 Social Networks

Social networking is one of the very best ways to brand yourself.  Three of the most popular and largest social networking sites are FaceBook, Linkedin, and my personal favorite Twitter.  The key to social networking is all about building groups, friends, followers, or connections, and then carrying on conversations with them and building a relationship long before your start to promoting.

On site like Facebook and Twitter, your conversations should be about both your personal and buisness life.  Sharing information about things like your pets, hobbies and interest will endear you to those who are following you.  So by the time you start to discuss your product or service, your followers will be more receptive because they’ll feel they already know and like you.

Tool # 6 BizPack

BizPack an incredible new tool for small and home based business owners.  This is the first complete marketing and tracking system for business success. Features include are Contact Manager, Web Meeting, Personal Development, Marketing System, Udeduct, & Residual Income Opportunity.

With the power of these 6 tools you have the ability to spread your message around the world 24/7 like a wildfire.  If your business can benefit from word of mouth promotion, then all the new friends you make doing online marketing can help you spread your marketing message.